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| Magatte Wade |
Magatte Wade, born in Senegal, educated in France, launched her entrepreneurial career in the San Francisco Bay area. She is fluent, and conducts business, in Wolof, French, and English. She is now based in the NYC area. Magatte’s first company, Adina World Beverages, was founded in her home kitchen and was originally based on indigenous Senegalese beverage recipes using organic ingredients.
The company has attracted talent from beverage industry leaders, including the founders of Odwalla and Sobe, and is now carried in major national retailers across the U.S., including Whole Foods Market, Wegmans, and trial roll-outs at Safeway and in the Pepsi distribution chain.
As a consequence, Adina is the most widely distributed U.S. consumer brand founded by an African entrepreneur.
Magatte recently launched her second company, The Tiossano Tribe, which produces and retails luxury organic skin-care products based on indigenous Senegalese skin care recipes. Her products can be found at high-end specialty boutiques and at www.tiossano.com.
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