Vlisco the Color of West Africa

Vlisco, the True Original
The Senegal Blog

African Fashion

Since 1846 Vlisco has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture. Vlisco has an innate sense of the expressive and creative strength of African consumers and, for generations, has succeeded in surprising and inspiring her passionate clientele with unique designs. As the sole authentic designer and manufacturer of such fabrics as ‘Wax Hollandais’, Vlisco is unparalleled when it comes to quality, professional skill and innovation.

African Fashion

The Vlisco strategy is aimed at enabling well-to-do African women to experience the brand in all her facets and to maintain the leading position, not only in the area of design, but also in terms of total brand orientation. Developments take place at neck-breaking speed in Africa and Vlisco aspires to inspire and gain the loyalty of younger generations as well. Innovation is therefore an essential element within the company. In keeping with this, a new collection is launched every quarter, featuring a specific theme in which international trends in a variety of areas are translated into distinctive Vlisco designs.

African Fashion

Furthermore, every quarter a new Vlisco fashion and accessories collection is launched in the four Vlisco Boutiques in Africa. The clothing lines serve largely as a source of inspiration for consumers, who often have their clothing made by a personal tailor. With a complete line of bags, shoes and jewellery, women can clothe themselves in Vlisco from head to toe.

African Fabric

The core element in Wax Print is of course the wax. Using two deep engraved copper rollers, with the mirror image of the design, the two sides of the cotton fabric are printed with a pattern of melted wax, hence the name Wax Print. The fact that the cloth is printed on both sides enables you to wear the product either side. This is the true sign of a quality wax print. Following this, the cloth is immersed in a bath of dye, often Indigo, that penetrates into the areas that are not covered with wax. After the wax as been washed off in varying stages, a negative image of the printed pattern remains on the cloth. This intricate wax printing process results in unique effects that makes the product so outstanding. In fact, not one single centimetre of fabric is identical to the other!Vlisco. The true original. Click here to visit website.

Vist our page for African Fabric and the HML fabric Market

Dakar Fashion Week and Senegalese Fashion designer Ounou SY